Best known as the breakout star of Netflix’s Million Dollar Beach House, Roberts captured international attention with his sharp wit, unflinching determination, and an insider’s knowledge of the Hamptons’ most exclusive enclaves. Now, in 2025, he’s taking his career to the next level by launching PND New York, a brokerage poised to disrupt the status quo in one of America’s most sought-after real estate markets.

PND New York is not just another brokerage; it’s the culmination of Roberts’ decade-plus expertise connecting high-net-worth individuals, investors, and developers to desirable properties. With a focus on new developments and remodeling projects, PND New York operates at the intersection of luxury, innovation, and discretion.

A Vision Born in the Hamptons

Roberts honed his real estate expertise in the Hamptons, where he relocated full-time when he was only 24. Immersing himself in the luxury market, he gained early experience in spec home development before earning his license and rising to become the Head of Private Client at a global brokerage. In this role, he managed tens of millions in off-market transactions and guided homeowners managing an off-market portfolio worth hundreds of millions. These formative years revealed the inefficiencies in the traditional real estate model and planted the seeds for what would become PND New York.

“I’ve always believed that buying or selling a home shouldn’t feel like navigating an opaque maze,” says Roberts. “Our mission at PND is to empower homeowners and buyers with tools that bring clarity, control, and efficiency to the process.”

The Hamptons, known for its pristine beaches, shingle-style mansions, and tightly held old-money estates, is a market as competitive as it is lucrative. Here, properties often change hands in private transactions long before they hit the public market—if they ever do. Roberts became familiar with this shadowy domain, leveraging his network and reputation to access some of the region’s most significant properties.

A New Chapter in Palm Beach

After stepping away from his former brokerage, Roberts relocated to Palm Beach to reimagine his approach to real estate. It was there that he raised capital from institutional technology investors who shared his vision for transforming the industry.

“Current industry tech focuses on making agents more productive rather than simplifying the process for consumers,” Roberts explains. “We’re flipping that paradigm. I began building tools that allowed homeowners to privately test their asking price with buyers, unlocking hidden inventory and streamlining the sales process.”

The concept of “hidden inventory” is central to PND’s strategy. By creating an environment where sellers can discreetly gauge market interest, Roberts hopes to attract a wave of properties that would otherwise remain off-market—a move that could reshape the Hamptons’ inventory-starved ecosystem.

The PND Approach

What sets PND New York apart isn’t just its focus on technology; it’s a philosophy of service rooted in personalization and discretion. Roberts envisions a firm where every client feels like the only client, a model inspired by his time managing ultra-luxury transactions.

“Real estate at this level is as much about relationships as it is about square footage,” says Roberts. “We’re building a team that understands the nuance of serving ultra-high-net-worth clients. It’s about trust, expertise, and delivering results with minimal friction.”

PND’s services will extend beyond buying and selling. Drawing on Roberts’ experience with high-end concierge services, the firm plans to offer comprehensive lifestyle solutions, from private aviation to bespoke remodeling advisory. This holistic approach aims to make PND synonymous with the Hamptons’ elite lifestyle.

The Hamptons in 2025: A Market in Transition

The Hamptons market is undergoing a significant shift. Once the playground of generational wealth, it has increasingly attracted a younger, tech-savvy demographic willing to pay a premium for properties with modern amenities and cutting-edge design. Simultaneously, rising interest rates and shifting economic dynamics have created new challenges for sellers.

Roberts sees these changes not as obstacles but as opportunities. “The Hamptons will always be a beacon for the world’s wealthiest, but the way people buy and sell here is evolving,” he says. “PND is positioned to lead that evolution by combining traditional discretion with innovative tools and strategies.”

What’s Next for PND New York

As PND New York officially launches, Roberts’ ambitions stretch far beyond the Hamptons. He envisions quickly expanding into other high-stakes markets, from Palm Beach to Aspen, creating a network of boutique brokerages that share PND’s ethos of innovation and client-centricity.

“This isn’t just about real estate; it’s about reshaping an industry,” says Roberts. “PND is a brand built for the future—one that respects the heritage of markets like the Hamptons while embracing the possibilities of what’s next.”

With PND New York, Noel Roberts isn’t just launching a brokerage; he’s setting a new standard for luxury real estate. Sophisticated, forward-thinking, and deeply rooted in the needs of its clientele, PND is poised to make a lasting mark on the Hamptons—and beyond.